Focusing on Neymar at the expense of his team-mates is a bad thing, according to Paris Saint-Germain's assistant sporting director Maxwell.
Neymar has helped PSG to win all 10 of their opening fixtures in Ligue 1 with Thomas Tuchel's side on track for another season of domestic dominance.
But off the pitch speculation has continued to build surrounding Neymar's future, with Real Madrid and Barcelona both reportedly interested in signing the Brazil star.
Maxwell, though, feels PSG's other players deserve a share of Neymar's spotlight.
"I think focusing on one player, talking about one player, is a very bad thing in football," Maxwell said to Omnisport, speaking as part of the Nissan UEFA Champions League trophy tour in Paris.
"The team is performing well, there are many good things to say about the squad, the coach, the management. Focusing on one player is something you don't have to do.
"I don't like it. I think there are many positive things we can talk about. We always focus on negative things that are not necessary."
Barcelona, meanwhile, have again refuted suggestions Neymar could return to the club.
The forward visited the Spanish city at the weekend, linking up with Barca midfielder and Brazil team-mate Arthur to fuel more speculation.
"Neymar left and he won't come back," club president Josep Maria Bartomeu said to Catalunya Radio. "There's no plan for his return.
"I've not had any calls from Neymar's entourage, nor any meetings. He decided his own future, he paid his release clause and went to PSG.
"We didn't like his exit. When a player comes to Barca, it's because everyone wants it. It's not my decision, it's everyone's."
Barca boss Ernesto Valverde has described resigning Neymar as "unlikely", but left the door open by noting: "Anything can happen in football."
|Wood replaces injured Stone in England squad|
|Lebanon 4 North Korea 1: Disciplinary record cruelly denies Radulovic´s men|
|Saudi Arabia 0 Qatar 2: In-form Ali bags brace as Qatar top group|
|Robertson signs new Liverpool deal|
|Vunipola backs Farrell to thrive in solo leadership role|
|People don´t know what´s going on behind the scenes - Mourinho defends United stint|
|Indefatigable Muguruza knocks out Konta at 3:12am|
|Serena coasts, difficulties for Halep and Muguruza´s marathon|
|Lowry retains Abu Dhabi lead|
|Djokovic battles past Tsonga, young guns flourish|
|Louisville airport to be renamed in Muhammad Ali´s honour|
|Emery not thinking about Ozil speculation|
|Sri Lanka hopeful over Kusal Mendis finger injury|
|Oman 3 Turkmenistan 1: Last-gasp Al-Musallami guarantees progression|
|Emery wants Cech to end career ´in a good moment´|
|Japan 2 Uzbekistan 1: Shiotani stunner seals comeback and top spot|
|Calhanoglu deal ´financially impossible´ for Leipzig|
|Not seen at Aus Open since Nadal, Djokovic and Murray in 2009 – ´Next Gen´ make move|
|Martial: Solskjaer lets me express myself|
|Djokovic sees off Tsonga to reach third round|
|Returning Cousins calls Warriors ´the most hated team in sports´|
|Halep injury ´nothing dangerous´|
|Warner picks up elbow injury in Bangladesh|
|Mkhitaryan returning to Arsenal training next week|
|Leeds United pounce for Real Madrid goalkeeper Casilla|
|Watson lights up Gabba before power cut forces abandonment|
|Superb Serena blows Bouchard away|
|Tevez, Hulk, Oscar, Lavezzi - how the CSL stars Dembele is following to China fared|
|Thiem retires from Australian Open|
|Osaka ´not telling´ when it comes to injury niggle|
|Fabinho enjoying Klopp´s management style|
|Halep battles past Kenin in Melbourne|
|Hartley to miss England´s Six Nations opener|
|Dembele departs Spurs for Guangzhou R&F|
|Nacho convinced Isco remains important to Real Madrid|
|Warriors star Curry sets NBA record|
|Raonic survives four-hour marathon against Wawrinka|
|Osaka powers through to Aus Open third round|
|Irving dominates in Celtics´ win over Raptors|
|Irving called LeBron this week to apologise|
|Ajax star De Jong wants to resolve future ´quickly´|
|Payton on Rams CB Peters: I have great respect for him|
|Rockets star Harden matches Chamberlain with historic performances|
|Nishikori survives Karlovic test in Melbourne|
|Vieira reunion felt really weird - Henry|
|´#BetAgainstUs´ - Edelman and Pats embracing underdog status|
|Van der Vaart: Isco the best player in the world|
|I haven´t seen Guardiola or Klopp do that – Lampard unhappy with Bielsa|
|Real Madrid always play to win, insists Casemiro|
|Royals pitcher Skoglund suspended for 80 games after testing positive for PEDs|
|Ronaldo and Juve celebrate Supercoppa Italiana title with Mayweather|
|We are not going to talk about Morata - Simeone reluctant to discuss striker|
|Madrid weak in Leganes loss, says Solari|
|Bologna and Banvit seal Champions League play-off spots|
|LeBron James to miss Thunder & Rockets games but nearing practice return|
|Leganes 1 Real Madrid 0 (1-3 agg): Isco starts as Solari´s side go through despite defeat|
|NFL playoffs 2019: X-factor for each NFC team|
|Mahomes: Chiefs must not repeat mistakes against Patriots|
|Higuain´s Supercoppa benching due to virus, says Milan boss Gattuso|
|Brown fires back at Arians over ´diva´ comments|
|Stone heading home from West Indies tour with back injury|
|Shazier will continue rehab with intention of playing again|
|That´s why we signed him! Allegri hails Supercoppa match-winner Ronaldo|
|Monaco on worst home run in club´s history after Nice draw|
|Atletico Madrid 3 Girona 3 (4-4 agg): Simeone´s side out on away goals|
|Gregg Williams is Jets´ new defensive coordinator|
|Ronaldo: Supercoppa triumph just the start for Juve|
|Monaco confirm Batshuayi talks|
|You know more than me! Bielsa´s Barcelona research surprised Guardiola|
|Juventus 1 AC Milan 0: Ronaldo heads Bianconeri to Supercoppa glory|