Tony Pulis has been sacked as West Brom head coach after a dismal run of form that leaves the Baggies in danger of relegation from the Premier League.
The former Stoke City boss has garnered a reputation as a survival specialist, but West Brom have stalled in 2017, winning only three Premier League matches since February.
Two of those victories came in the first two games of the current campaign before a torrid 10-game winless run began, with West Brom's latest result a dispiriting 4-0 home reverse to champions Chelsea.
Owner Guochuan Lai watched on as sections of the Hawthorns support chanted for Pulis' sacked and the club have now acted as they sit 17th in the table.
Pulis departs after almost three years at West Brom, having previously managed Stoke and Crystal Palace in the Premier League.
The 59-year-old has been linked with the vacant Wales job following Chris Coleman's resignation.
West Brom confirmed Pulis' contract had been terminated in a statement that announced assistant head coach Gary Megson would take temporary charge of first-team affairs.
"These decisions are never taken lightly but always in the interests of the club," Albion chairman John Williams said.
0.99 - West Bromwich Albion have averaged under a goal a game in the Premier League under Tony Pulis (0.99 - 105 goals in 106 games). Cap. pic.twitter.com/vTQ11q9Aec— OptaJoe (@OptaJoe) November 19, 2017
"We are in a results business and over the back end of last season and this season to date, ours have been very disappointing.
"We would like to place on record our appreciation of Tony's contribution and hard work during a period of transition for the club which included a change of ownership. We wish him well in his future endeavours."
West Brom return to Premier League action with a trip to Wembley to face Tottenham this Saturday.
|WATCH: Djokovic wins match, loses car|
|Bolt arrives in Sydney for A-League trial|
|Red-hot Bertens beats Svitolina, Halep marches on|
|Snedeker preserves Wyndham lead|
|Halep hits back to torment Tsurenko|
|Raonic fails to break Djokovic stranglehold|
|Emery seeks more ´demanding´ Ozil|
|CAF Champions League Review: Wydad, Al Ahly & TP Mazembe qualify|
|Stephen Curry wants to finish his career with Warriors|
|Hazard among Europe´s best but can improve, says Sarri|
|Tigers boost top-two hopes, Giants close in on fourth|
|Birmingham City 0 Swansea City 0: Monk´s men held despite dominance|
|Inter taking legal action against Tebas over Modric transfer comments|
|Serie A transfer round-up: Zaza joins Torino, Parma sign Gervinho|
|Roma chief Pallotta makes light of De Laurentiis claim|
|Federer starts double-header by seeing off resilient Mayer|
|Ospina joins Napoli on loan from Arsenal|
|Klavan completes Cagliari switch|
|Djokovic holds out against Dimitrov as Raonic awaits|
|New dates confirmed for postponed Serie A fixtures|
|Halep breezes past Barty to set up Tsurenko clash on same day|
|Olesen unable to capitalise on strong start as Jamieson, Waring go clear|
|Hoffenheim tie Kramaric to four-year deal|
|Mina to miss Southampton clash while Gomes is ´weeks´ away|
|Barcelona coach Valverde dismisses Pogba speculation|
|Valverde not prioritising Champions League over defending Barcelona´s LaLiga title|
|Allegri thanks outgoing Juventus icon Marchisio|
|Pants display from Beef? Johnston forced into change of trousers in Sweden|
|Tour champion Thomas has Welsh velodrome named in his honour|
|Gloucester surprised and disappointed by RFU´s swift Cipriani charge|
|Storm skipper Smith´s back injury not ´too serious´|
|Spurs fixture switch doesn´t appeal to Guardiola|
|Brazil call up Andreas Pereira & Arthur but omit Man City stars|
|Mbappe returns to PSG squad, Kehrer set for debut|
|No Messi in Argentina squad as Simeone wins first call-up|
|England man Roy embarrassed by self-inflicted facial injury|
|Atletico Madrid fined for breaching third-party regulations|
|Cipriani charged by RFU after common assault conviction|
|No contact, no negotiation - Leonardo denies AC Milan deal for Milinkovic-Savic|
|Kovacic set for Chelsea debut against Arsenal|
|Fury´s father restrained as Wilder crashes Pianeta weigh-in|
|Kohli and Bumrah fit for win-or-bust Test|
|Stokes ready and desperate to help England, says Root|
|Salah, Mane and Firmino not in competition says Klopp|
|Darmian staying at Manchester United, says Mourinho|
|Guardiola cites fatigue as factor for stricken De Bruyne|
|Kovac approves Rudy departure from bloated Bayern midfield|
|Klopp insists no player leaves without his approval amid Klavan rumours|
|Real Madrid complain to FIFA over Inter´s alleged Modric approach|
|Mourinho ´has never been so happy´ with unsettled Pogba|
|Manly implode amid Barrett uncertainty, Storm´s Smith injured|
|Sarri certain Hazard is staying at Chelsea|
|Liverpool, Champions League, Manchester derby - The matches De Bruyne will miss due to injury|
|Campbell joins Frosinone from Arsenal on permanent deal|
|Schalke sign Lille´s Mendyl to end left-back hunt|
|Stokes back in England team as Curran drops out|
|Ronaldo doesn´t guarantee Juventus the title, warns Allegri|
|Tuchel keen to guide PSG star Mbappe after World Cup heroics|
|Yuri: I can see Neymar joining Real Madrid|
|Milan pounce for Castillejo as Bacca joins Villarreal permanently|
|De Bruyne to miss three months for Manchester City|
|Manchester City talent Arzani completes Celtic loan|
|I know how precious my career is, says regretful Cipriani|
|Paulo Bento named new South Korea coach|
|Milan complete Laxalt deal|
|Poyet suspended by Bordeaux after outburst against board|
|Tuchel will let Neymar and Cavani settle penalties themselves|
|Hooper: We´re ready, bring on the All Blacks!|
|Outstanding Australia deserve our respect - Read|
|Dragons´ Widdop set for Finals return|